Trabalho, Educação e Saúde - TES (Work, Education and Health) is an open access scientific journal, edited by the Joaquim Venâncio Polytechnic School of Health, from Oswaldo Cruz Foundation.

The managerial dimension of the work and the debate on standards and values in telemarketing

  • Simone Santos Oliveira
  • Jussara Cruz de Brito
  • Simone Santos Oliveira

    Pesquisadora do Centro de Estudo da Saúde do Trabalhador e Ecologia Humana (Cesteh), da Escola Nacional de Saúde Pública Sergio Arouca, Fundação Oswaldo Cruz (Ensp/Fiocruz), Rio de Janeiro, Brasil. Doutora em Saúde Pública pela Ensp.

    Jussara Cruz de Brito

    Pesquisadora do Centro de Estudo da Saúde do Trabalhador e Ecologia Humana (Cesteh), da Escola Nacional de Saúde Pública Sergio Arouca, Fundação Oswaldo Cruz (Ensp/Fiocruz), Rio de Janeiro, Brasil. Doutora em Saúde Pública pela Ensp, com pós-doutorado em Ergologia pela Université d'Aixen-Provence, França.



Abstract

The principal objective of this study is to highlight the 'managerial dimension' in telemarketing activity. The ergological perspective understands work as a unique encounter with a task to be performed, which, within its variability, always requires management by the workers. This management is intimately related to the capacity to define and produce illness and health. In order to grasp the complexity and singularity of working in telemarketing, beyond that which is visible and quantifiable in the prescriptions, the use of the Instructions for the Double technique and Meetings about Work was tried, with a view to providing the workers with a reflection upon and a discourse about the work. Restandardizations were observed in another use of the prescriptions: pauses, script and voice, by means of which telemarketers make their mark. The value of the jobin contrasts to the negative repercussions on health, falling ill and suffering, with close monitoring of behavior, time and space. The conclusion is that health professionals, researchers and the workers themselves must acknowledge the considering of the 'managerial dimension', in its singularity, as a fundamental element for preventing illnesses and promoting health.

Keywords

telemarketing,
occupational health,
ergology

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